9 Reasons why have professional photography for business
Starting up a Business or revamping the existing company is challenging in many ways. You have to keep in mind so many things: marketing strategy, website, social media appearance Promotions and more. And there are always thoughts about the budget. In fact, many startups try to do everything themselves, but when it comes to the visual content it may not be the best idea. Let’s see why having professional photography for business is necessary, and then you decide if you should allocate the budget for it.
1. Professional Photography looks Professional.
It is no brainer, having professional and unique photography helps you to stand out and gain an advantage over your competitors. As a business, you would want to gain the trust of your customers and deliver a crisp and clear message. You want your brand to be authentic.
2. Stock photos are not an option anymore.
It is not a secret anymore: Professional Photos can take your business to the next level. It is often used not only for the website but also for digital campaigns and print media. But why not use stock photos, there are so many free options available. And there is the problem: customers became savvy and often can spot stock photos on the web. It simply takes their trust away from the company. If you don’t believe me, think it through yourself. How often do you see stock images on other websites, especially when it comes to your own competition? And if you do see stock images, they are very easy to spot: they are not unique.
3. Express your brand identity.
To gain the trust of your customers, you need to show them who you are and what you are about. And having visual content helps with it. Promoting products or services with photography has never been easier. All you need is a proper marketing strategy. Know your audience, and show them what they are looking for. As a matter of fact, it is authenticity they are looking for. Whatever images you capture, they will be an extension of your company.
Photography helps to showcase products, services, employees or perhaps your own satisfied customers. After all, you want to present the values your brand holds. It will result in customers trusting you.
4. Introduce your team
Introducing your team to the customers will help to gain their trust. It is very often now you see “meet the team” page with photos of key employees. And to do it right you have to keep it consistent. Think about asking everyone for their headshots. They will be drastically different starting from background, lighting, and quality. Professional Photographer can help with Employee headshots and group team photos. Together with a marketing department, your photographer should plan the theme, lighting, location to present the team in the best light. You can make it a fun day for everyone or organize it as a non-disruptive photoshoot to your office workflow. Besides, there is a benefit of having your employees using those professional headshots for email signature, LinkedIn, business card or magazine ads.
5. SEO Benefits
Your business most likely has a website. And I am sure nowadays you have heard of search engine optimization or SEO. There are many elements to SEO and one element is images.
Optimized photos are one way for your website to be found in search results. Name your images with a target keyword and write SEO-friendly alt text. Your Pinterest account will direct traffic to your website! And eye-catching images on your next campaign as well. Not to mention it will keep viewers on your site for longer, and as a result, encourage them to choose you over a competitor.
Not to mention your website’s loading time. It may not matter to you as much as to your customer. But it surely matters to search engines. Faster loading time will get you higher in the rankings. You Professional Photographer will make sure to give you high-quality photos in a proper size, to ensure your page loads properly. It gives you the potential to gain more exposure for the business.
6. Your Visual Content Represents Your Brand. Keep it consistent.
Sometimes, business owners are tempted to find an alternative to hiring a professional photographer. Perhaps ask a friend or a family member. But they often forge – your photos are a representation of your brand. Low quality, unprofessional photos will send the wrong message about your company, as well as the products and services you offer!
We spoke about the consistency of your employee headshots, but how about the rest of your content? You must find the style to your brand, the identity your customers will recognize and relay to. And Professional Photography will help your business to do so. I would highly suggest finding a team who will cooperate and listen to your needs, make suggestions from their perspective and experience. Consistency in lighting, theme, editing and overall emotion will separate you from the rest of the competition. And once you find a team of professionals to deliver desired results, you should stick to them. Trust me, you don’t want to explain it all over again and run the same circles with a new production team. Besides, many production companies and Photographers would give a discount to returning customers.
7. Online exposure and shares.
We live in a digital world, where businesses compete for attention. Yours is no different. Social media community shares, likes and retweets content they love. Visual content is used to build your brand on social media, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be used in blog posts and articles. But really, the possibilities are endless.
8. Offline Exposure
Besides digital strategies, there are other ways to promote your products and services. It will be useful to put photos in print media as well. For example business cards, brochures, billboards, magazines/newspapers, etc. But if you place your photos – you have to use the best of what you have!
And even here a professional photographer will be helpful. Be mindful about Print and Digital settings for images. Digital mediums always use the RGB color mode. Print, however, there are times when you will want to use the CMYK color mode. And this is a responsibility of your photographer to edit images for proper use.
9. Hassle free
Whether you choose a production company or a freelance photographer they are likely to help you with the creative process, Location Scouting, Castings, logistics, scheduling, etc. Professional Photographer will not only provide you with planning and production but also post-production. And this part is final and an important stage of any production. Hiring a Professional photographer for business is a hassle-free solution. It worth the cost and ensures the results you envision.
We are here to help!
We established many, but not all of the benefits of hiring a professional photographer to help your business grow. When promoting your business, high-quality photos are a “must” regardless of the industry you work in.
No matter what stage your company is at, Under the Sun Production offers Professional Photography Services for your business. We care about all our customers and offer extended support and Production services. Our team includes but not limited to Photographers, Videographers, Models and Actors, Makeup and hair stylists. If you are Interested in learning more about the benefits of professional photography for your business fill out the form here.