As you might notice, Fashion Photography is the most discussed topic among many industries. And among photographers, of course! Let’s see what our Fashion photographer, who currently lives in Miami has to say about it!
Some people mix many things in fashion photography. And I would like to clarify it. So, there is a catalog/ product photography and there is actual fashion photography. Both, as you might notice, are related, but very different, yet equally important. As an example: Look at any website of a high-end brand, or almost any brand that sells something online! And first, you will notice photos on a front page, a campaign or perhaps hero-shots in the header. Those are fashion photos, with a focus on the brand itself. In fact, it creates an identity of a brand, to be associated with an actual product! The goal is to create a visual representation. You look at the photo and you notice a model, pose, location, mood. As it seems there is no goal to sell a particular product, as many products might be featured in the fashion campaign.